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Do you feel like you’re hearing crickets after you publish your video on your website or YouTube? That may be because your audience hasn’t been influenced to act on your message.

There are 6 steps you must take to help drive your message home with your audience without resorting to cheesy sales pitches or closing techniques.

1. Buy-in to your own message.

This seems obvious, but is often missed. If you don’t believe in the message you’re trying to convey, people will notice! You don’t have to be a body language expert to notice when someone is excited by something versus just going through the motions.

2. Practice makes perfect.

Know your message inside and out, the familiarity with the content will give you confidence, which will also give your audience confidence in your message.

3. Choose one objective for your message.

Pick one thing to ask your audience to do. Any more than that and it gets too confusing. What happens when your audience doesn’t know what they are supposed to do? They don’t do anything.

Simplicity fosters clarity, so pick your objective, craft it, practice it, give it all you’ve got and then cut all the confusing fluff.

[callout]Download your On-Camera Power Presenting Checklist here.[/callout]

4. Make your message related to something that your audience is already thinking about.

The great marketer and copywriter Robert Collier said that in order to write effective advertising copy, we must “join the conversation already taking place in the reader’s mind.” You need to make your message a necessary part of their day, a positive habit that they are addicted to.

Frame your communications in eye-catching titles, soundbites and visual demonstrations. Show, don’t tell is the mantra of video production. Make your videos visually memorable.

5. Make your audience feel your message.

Most of us remember exactly where we were and exactly what we were doing on the morning of September 11, 2001 because of what it meant and the emotional intensity of the events that took place. How many of us remember where we were on the morning of August 11, 2001? Chances are unless there was a big event in your life, you don’t remember.

Your message needs to make your audience feel if you are to be remembered. If you’re marketing a new type of ice-cream, you want your audience to remember how ice-cream made them feel when they were kids. A simpler time, when your day was brightened by your mother poking her head out the door and yelling “Hey! Do you kids want some ice cream?”

6. Call your audience to action.

You’ve crafted a great message that has moved your audience, you were confident, they are looking for a way to get more of your message, now what are you going to do? If you are uncomfortable asking for money or asking your audience to do something, it will show.

You were taught two main rules as a child: don’t talk to strangers and don’t ask for money, it’s rude. The problem is, as an entrepreneur, the two main things you’re doing is talking to strangers and asking for money! To overcome this uncomfortable feeling, throw out all preconceptions about asking for money.

If you’re using the phrase “Buy one at full price, and we’ll give you a second for FREE!” then you’re doing your product a disservice unless you are selling a commodity and all you have to offer is a lower price.

If you are offering a unique product or service of great value, your customers shouldn’t need to be convinced to buy your products with sales tactics or closing techniques. They should be convincing themselves.

After watching your video and having all the right emotions elicited, all you should have to do is remind them how your product/services fits and makes sense in their lives. You’ve already shown them how it will feel to have what you’re selling, now let them move forward!

[callout]Download your On-Camera Power Presenting Checklist here.[/callout]


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