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Have you ever considered why people love videos that feature on-camera presenters? They do so because it’s often easier to connect and relate as a viewer if they have on-camera hosts.

If you are on-camera for your video then you become a much easier person to trust. Eyeviewdigital.com states that if a landing page or website uses video then the conversion rate will increase by about 80%. That’s a huge deal for you, as it makes it a powerful tool for increased business.

There are a lot of things you should take into consideration when planning your video. Today you can use all sorts of easy ideas to improve your chances of getting a quality video up and running.

[callout]Download your On-Camera Power Presenting Checklist here.[/callout]

For starters, you have to think about how you will appear in your overall production:

  • Always work with a topic that you are comfortable with. If you really have a passion for your topic then you’ll certainly have an easier time with getting your content ready.
  • Be aware of your audience and target market. If you know what interests them, then you can prepare your videos based on that content.
  • Don’t try and adjust your natural personality; stick with your own style instead and you will create a more natural-looking video.

For most videos you will want to be in a relaxed energy state. Whatever state you are in will be reflected in your viewers. Here’s what you can do to make this possible:

  • Don’t ever say that you’re sorry if you look nervous. Just take a few deep breaths.
  • Stand with your hands on your hips for a few minutes before starting the shoot. This power position has been scientifically proven to raise your confidence. Check out this TED talk by Amy Cuddy for more information.
  • Make sure you are careful when speaking; don’t speak too fast or else people won’t understand or may miss what you are trying to convey.

It’s also makes sense to keep your presentation simple and to the point:

  • Create an overview of what you want to discuss. Check and see if all your information is easy to follow and understand.
  • Write out what you want to say before you say it. Make sure you recall what you want to do in your video and how you want it to flow beforehand. Are you using props, diagrams?
  • Use a proper number of words based on how long you want your presentation to be. Your presentation normally equates to about 200 words for every minute that you’re going to be speaking.
  • Feel free to tell a good story that relates to your presentation. If you can find a way to make it personal in some form then you’ll really set yourself apart.

The online world is changing; not everyone is willing to watch just any ordinary video anymore. Make sure you implement these ideas when creating a video and you can really get more people to pay attention, stick around to watch the whole video and perhaps even create a following!

[callout]Download your On-Camera Power Presenting Checklist here.[/callout]


Photo Source: courtesy of © Depositphotos/antb