How You Deliver Your Message Is As Important As Your Message.
No matter if you plan to shoot a product review, a genuine testimonial or a general promo for your business, it is essential to have good on-camera presentation skills and to use them to support your message. One of the greatest benefits of video marketing is that people tend to remember video messages much longer than other media like podcasts and text so you can reach your audience more effectively.
You can expand your clientele, boost sales and improve the brand awareness of your business quickly, provided that you do it well. Let’s dive deeper into five important elements that will help you deliver your message through the lens in an effective and engaging manner:
1. Pay Attention To Your Facial Expression
Your face is your “passport” as a presenter. Viewers will focus mainly on your face especially in an online video. This is why you must choose your facial expressions very carefully. Smiling will definitely warm up your entire presentation. It will add a gentle, soft touch to your voice as well. A natural smile will show the “laugh lines” at the corners of your eyes. So smile naturally. Don’t try to fake it. People can always tell.
It is recommended to slightly nod your head when you are trying to make a point or to suggest something positive to your
audience. The secret is to focus on discrete expressions that are barely noticeable. One of the most common mistakes beginning video presenters do is that they tend to go a bit overboard with their expressions. This looks fake and it will have the opposite effect on the audience, so try to stay as natural as possible.
Darting eyes can give away nervousness or a lack of preparation. Make sure to maintain eye contact with the lens as much as possible as some viewers may consider it disrespectful if you do not look straight into the camera as you speak. Enjoy yourself and put a twinkle in your eye. It will show on the other side of that lens.
2. When You Look Good, You Feel Good – And So Do Your Viewers!
While it is true that beauty is in the eye of the beholder, it is also important to understand that looking good on the camera has a tremendous influence on the message you want to send. Many people believe they look fatter or older than they really are on camera. To minimize the distortions of a camera lens on your body perception, make sure you are being captured with a telephoto lens and not a wide angle. Proper lighting can minimize the effects of age and even video editing programs today can help as well.
But don’t stop at just a technology solution when it comes to looking your best. Your overall appearance is the first thing your viewers come into contact with: the more appealing it is, the more likely they are to watch the video until the end. Make sure you have proper clothing for your audience and you are well-groomed. Remember, a video presenter does not have a second chance to make a great first impression and that video may be online for a long time!
Wear clothing that doesn’t distract your viewer. Solid colors, especially neutrals and pastels work well on video. Avoid bright whites and dark blacks as these make it more difficult for lower cost cameras to get a proper exposure. Also, make sure you are not wearing any jewelry that jingle-jangles as you talk. Sounds from earrings, necklaces and even bracelets if you talk with your hands, will be picked up by your microphone and can overpower your message.
Make-up also plays a pivotal role, no matter if you are a woman or a man. A woman must never wear excessive make-up, especially if she has oily skin. It is also very important to test how the makeup looks on camera prior to capturing your presentation.
3. Watch Your Body Language
One does not need to be a body language expert to notice when somebody is nervous or anxious. Viewers sense when you are nervous and insecure and this is not only very unprofessional, but it will also send the wrong message. As a presenter, you must exude self-confidence, security and trustworthiness: nobody likes an insecure presenter with a bad posture and a shaky voice.
Speaking of poor posture, if you sit on a chair make sure to keep your back straight so that your diaphragm is free and you can breathe and speak properly. Do not move excessively and avoid exaggerated or repeated gestures, as they are confusing and bothersome.
4. Rehearse In Front Of A Mirror And Ask For An Unbiased Opinion
Even if you can read all the tips and hints in the world, they will not help you unless you rehearse to the point where you finally feel comfortable talking in front of the camera. Rehearsing in front of the mirror has already become a movie cliché, but for a good reason: there is no better way to become fluent and to boost your self-confidence!
When you feel prepared, you can try a test in front of camera. Don’t be too harsh on yourself and make sure to ask for an objective, unbiased opinion. Always appreciate negative feedback and criticism: although it may hurt knowing that you are not exactly a Hollywood-trained actor, they will surely help you improve your on-camera presentation skills. Make the presentation lively and, most importantly, use tonal variations. Tonal variations help you break the “technological bridge” between you and your viewers, they help you connect at a personal level and they also help you send your message more efficiently.
5. Use Visuals And Rhetorical Questions
Last, but not least, visual aids can be of great help during your presentation, especially if you are aiming for a lengthy one. After all, learning several pages by heart is anything but easy. So special aids will certainly come in handy in reminding you of your content. Remember the adage: “Show, don’t tell.” If your message doesn’t require a visual aspect, it might be better to use a podcast for your message. No one enjoys watching a “talking head” for 30 minutes straight without a reason. Spice up your presentation with visuals that will keep your viewers tuned in.
Rhetorical questions also appeal to your audience and they help you keep your viewers engaged and entertained. It is difficult enough to keep an audience interested through to the end during a live presentation. So you can only imagine how difficult it is to do that online. Rherotical questions add spice to your presentation, use them wisely!
What methods have you used to improve your delivery on video?
Featured Image Photo Credit: © Depositphotos/SergeyNivens