3 Major Secrets to Creating a Powerful Business Video Through the Art of Storytelling

3 Major Secrets to Creating a Powerful Business Video Through the Art of Storytelling

Have you watched any videos lately? They are a cultural phenomenon since the birth of YouTube. According to this infographic by LookBookHQ and Beutler Ink, “Every 60 seconds – 60 hours of video are uploaded to YouTube.” Using videos as a marketing strategy is a smart move, as long as the message you want to […]

Many of life’s failures are experienced by people who did not realize how close they were to success when they gave up. 

Thomas Edison

What’s in Your Frame: 3 Techniques for Making An Effective Video With the Camera You Own

What’s in Your Frame: 3 Techniques for Making An Effective Video With the Camera You Own

Videos are a favorite pastime in the US. As reported in Digiday’s stat round-up from 2013, “89 million people in the United States will watch 1.2 billion online videos today.” These numbers are expected to grow each year.  Furthermore, billions of videos in the Cyberworld are created by none other than the hobbyists who watch […]

What We Can Learn From Ken Burns About Storytelling

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Ken Burns has been a successful documentary filmmaker for decades telling stories from America’s past. Recently his new documentary series on the Roosevelts began airing on PBS.  This reminded me of a documentary produced by Redglass Pictures in 2012. His insights are valid still today. Notice how the simplicity of stills (with the Ken Burn’s effect) with voiceover and music […]

8 Rookie Mistakes that Can Ruin Your Video

8 Rookie Mistakes that Can Ruin Your Video

We all want our greatest contributions to be remembered and revered. Unfortunately, just a few minor mistakes can ruin our chances at being taken seriously. Below is a list of eight common mistakes that can ruin your audience’s perception of you and your message. 1. Turtle Time If your video rambles on for 4 minutes […]